Be Sensibly Selfish: How to Build a Business Without Burnout – Mike Jones

Mar 12, 2025

Most entrepreneurs start their business for freedom, but too many end up overworked, burnt out, and miserable. Mike Jones knows this first-hand. From serving in the Army to running a successful gym, he thought resilience would carry him through—until he realised he was trapped in a cycle of stress and exhaustion.

In this episode, Mike shares how he turned business failure into a fresh start, why he closed his gym just before COVID-19, and how he now helps business owners create success without sacrificing their health and happiness.

What you’ll learn in this episode:

  • Why burnout is the biggest risk for high-achieving entrepreneurs
  • The hidden cost of people pleasing and working too hard
  • Why success isn’t just about money—it’s about happiness and fulfilment
  • The importance of pricing your business correctly from the start
  • How to build a business that serves you, rather than drains you

If you’re an entrepreneur (or aspiring one) who wants to avoid the workaholic trap, this conversation is for you.