The Power of Podcasting: Dan Cottrell on Branding and Business Growth

Mar 6, 2024

In this insightful episode, join us as Dan Cottrell, an expert in podcasting and branding, shares his extensive knowledge and experience. Dan discusses the crucial role of podcasting for brands in 2024, offering 47 compelling reasons why businesses should embrace this medium. He highlights how podcasting enhances brand visibility and personal connection with the audience through authentic storytelling and real voices. Delve into Dan’s perspectives on using podcasting as a tool for marketing, internal communication, learning, and development. He emphasises the importance of perseverance in podcasting and YouTube, advocating for consistency, authenticity, and relationship building. Discover Dan’s journey in podcasting since 2007, his creative approach to producing content for large corporations, and how he found a creative outlet through hospital radio and corporate marketing. Learn about his experience launching a podcast business during the COVID-19 pandemic and the strategies he employed for long-term growth.